In partnership with Ascot Racecourse

It was Queen Anne in 1711 that whilst out riding near Windsor Castle came upon an area of open heath that looked, in her words, “ideal for horses to gallop at full stretch”. Few sporting venues can match the rich heritage and history of Ascot Racecourse. Each year more than 600,000 people enjoy a day out at Ascot. Choose from 26 annual race days to experience some of the best horseracing in the world, alongside complimentary activities and entertainment including family entertainment, a concert, food and wine festival and a festive shopping village that bring this racecourse to life, all year round.

We are delighted to continue our partnership with Ascot Racecourse, offering you an experience like no other, combining the luxury and style of Cunard with Ascot Racecourse’s iconic sense of occasion.

The flagship meeting, Royal Ascot, is known the world over, attracting the finest racehorses to compete for more than £7million in prize money. From the arrival of the Royal Procession at 2pm, to the communal singing around the Bandstand after the last race, each of the five days is truly unforgettable.

Royal Ascot is synonymous with sartorial elegance. Upheld by their dress code, inviting guests to contribute to an occasion heralded as a major fashion event in its own right.

The Royal Ascot Style Guide is an intrinsic part of the highly-anticipated Royal Meeting, inspiring racegoers to dress elegantly across all five days and all four enclosures and Cunard is proud to partner with Royal Ascot to present the Style Guide.

Cunard has been a pioneer in luxury ocean travel since 1840, celebrating 180 years in 2020, and we continue to celebrate our timeless dress code, having hosted some of the most glamorous stars of the Hollywood golden age.

Find out more about Royal Ascot.